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NORTH MYRTLE BEACH, S.C. (WPDE) — Actor, writer and comedian Paul Reiser will be taking the stage at the Greg Rowles Legacy Theatre next year.

The show will be an evening "packed with laughter and storytelling," according to the theatre.

Reiser starred in the sitcom Mad About You, earned multiple Emmy and Golden Globe nominations and has appeared in "Stranger Things", "The Kominsky Method," "Aliens" and "Diner."

The one-night-only comedy event will take place at the Greg Rowles Legacy Theatre in North Myrtle Beach on Saturday, March 21, 2026.

topics:

• Paul Reiser
• Greg Rowles Legacy Theatre
• Comedy
• Stranger Things
• Mad About You
• North Myrtle Beach
• Live performance
• 2026 event

NORTH MYRTLE BEACH, S.C. (WPDE) — Actor, writer and comedian Paul Reiser will be taking the stage at the Greg Rowles Legacy Theatre next year.

The show will be an evening "packed with laughter and storytelling," according to the theatre.

Reiser starred in the sitcom Mad About You, earned multiple Emmy and Golden Globe nominations and has appeared in "Stranger Things", "The Kominsky Method," "Aliens" and "Diner."

The one-night-only comedy event will take place at the Greg Rowles Legacy Theatre in North Myrtle Beach on Saturday, March 21, 2026.

The theatre said the show begins at 7 p.m. and doors open at 6 p.m.

Tickets are on sale now here, and the theatre said they are expected to sell quickly.

You can also buy them in-person, at the theatre box office or by calling 843-663-3600.

NORTH MYRTLE BEACH, SC (WWAY) — The Greg Rowles Legacy Theatre announced actor and comedian Paul Resier will perform a comedy set in the spring.

The event will take place on Saturday, March 21st at 7 p.m. with doors opening at 6 p.m. in North Myrtle Beach.

Tickets are expected to sell out quick and can be purchased online or in person at the theatre box office.

Resier has appeared in ‘Stranger Things’ and starred in ‘Mad About You’ and has returned to the stand-up stage in recent years.

A new outdoor mural is set to be unveiled in North Myrtle Beach at the Greg Rowles Legacy Theatre.

The new attraction aims to welcome visitors to the city. It is located on Main Street boasting bold colors, beach-inspired imagery, with a musical theme.

The mural is designed to be a landmark photo spot featuring the welcoming message alongside the theatre’s signature logo.

The community is invited to a ribbon cutting ceremony that will be held at noon on Wednesday.

The theatre opened in April of last year and hosts a variety of live music and entertainment.

NORTH MYRTLE BEACH, S.C. (WPDE) — The Greg Rowles Legacy Theatre has unveiled a new outdoor mural to welcome visitors to the city.

The colorful mural with beach-inspired images is located on Main Street in North Myrtle Beach.

It's designed to be a landmark photo spot, according to Courtney Rowles, director of hospitality for the theatre. The mural features “Welcome to North Myrtle Beach” alongside the theatre’s logo.

She also said the new mural is part of the theatre’s commitment to beautifying the area and inspiring creativity.

Community members are invited to the mural’s ribbon cutting ceremony on Nov. 12 at noon.

Rob Whelchel and Courtney Rowles give us all the details on upcoming performances at the Greg Rowles Legacy Theatre.

September 20th, 2025: Symphonic Sinatra – Starring Brian Duprey

October 4th, 2025: Ruben Studdard – “My Tritue to Luther”

October 12th, 2025: Always Celine

For more details on upcoming shows, visit GregRowlesLegacyTheatre.com.

Visit 701 Main Street, North Myrtle Beach, SC  or call  843.663.3600

Courtney Rowles and Robert Whelchel of the Greg Rowles Legacy Theatre have all the details on upcoming special performances!

The live concert at the Greg Rowles Legacy Theatre was great. I had never heard of Greg Rowles. But Larry, a contributing writer for the Myrtle Beach Edition of the Charleston Post and Courier, has written a feature story on him.

Rowles and his team of musicians were awesome entertainers. Before the show started, the audience was treated to fun trivia questions on two big screens, and Karen got most of them right. The one that got the biggest laugh, however, and no right answer from our group, was that “a law in Kentucky requires citizens to bathe at least once a year.”

The Greg Rowles Legacy Theatre is thrilled to announce that it has officially be voted the #1 Theatre in the State of South Carolina. This prestigious recognition reflects the theatre's unwavering commitment to delivering top-tier entertainment, family-friendly experiences and heartfelt performances that celebrate music.

Since opening its doors, Greg Rowles Legacy Theatre has carved a unique niche by blending big-stage production quality with an inviting, personal atmosphere. The theatre’s shows, including their premier show Music & Memories and holiday production Christmas on Main, go beyond typical performances. Music & Memories features classics hits of the 60’s, 70’s, & 80’s, and Christmas On Main brings back the true meaning of the season, offering audiences a chance to reconnect with beloved songs and stories that resonate deeply, making each visit feel less like a night out and more like a shared experience among friends and neighbors.

“Our mission has always been about more than entertainment,” said founder Greg Rowles. “We want to create moments that stay with people—whether it’s their first date, a family night, or just a break from the everyday. Being named a Best of South Carolina winner shows that our community values what we’re building here, and that means everything.”

What makes this place a showstopper? It’s not just the powerhouse vocals or the incredible venue… it’s the heart behind it all. Greg Rowles and his team have built something that feels personal—like a love letter to music, memory, and community. The shows aren’t cookie-cutter productions; they’re crafted to connect. Music & Memories brings familiar tunes to life with stories that hit close to home, while Christmas on Main channels all the nostalgia of the holidays into one show with a heartwarming, genuine touch. It’s big-stage quality with front-porch warmth—and that combo’s harder to find than you’d think.

Oscar winner Billy Bob Thornton will be performing in North Myrtle Beach.

The actor is best known for his role in movies like, ‘Sling Blade,’ ‘Armageddon,’ and more recently, the ‘Landman’ series.

Oscar winner Billy Bob Thornton will be performing in North Myrtle Beach.

The actor is best known for his role in movies like, ‘Sling Blade,’ ‘Armageddon,’ and more recently, the ‘Landman’ series.

"For a touch of vintage Vegas charm, the Greg Rowles Legacy Theatre offers a nostalgic showroom experience, where family-friendly performances and timeless hits from decades past are sure to have you singing along."

"The Greg Rowles Legacy Theatre is extending a gesture of appreciation for the dedication and bravery that first responders have shown in the efforts to fight the Covington Drive wildfire."

"The Greg Rowles Legacy Theatre has an offer in honor of the first responders who have worked tirelessly to battle the Carolina Forest Wildfire."

"'The Voice' contestants from Team Snoop Dogg will grace the stage of the Greg Rowles Legacy Theatre on Feb. 8 for a night of country music with "Gail Bliss & The Nashville Barn Dance"."

"An announcement from Greg Rowles Legacy Theatre says fans can expect "an electric performance of country music classics that blur the line between traditional and contemporary, with a fun and energetic blend of old- and new-school music."

"South Carolina resident Gail Bliss will perform at the Greg Rowles Legacy Theatre on Feb. 8. Bliss was on Season 26 of 'The Voice' with Team Snoop."

"Cyndi Wheeler, Jason Cox, Greg Rowles, and Christine Cox harmonizing beautifully during Christmas on Main".

David Feherty’s “Off Tour” is coming to Greg Rowles Legacy Theatre Sunday, October 27th at 7pm.

This comedy show is benefitting Gene’s Dream Foundation, which is focused on introducing children to the game of golf with a mentoring program to encourage them to love the game.

David Feherty is a former professional golfer on the European Tour and PGA Tour. He’s now the lead analyst and broadcaster for LIV Golf.

Join Project Golf for Patriot’s Night at the Greg Rowles Legacy Theatre on September 20th at 7 PM.

This event is to honor our Active Military, Veterans, and First Responders.

This is more than just a night out; it’s an opportunity to show appreciation for the brave men and women who dedicate their lives to serving our country and communities.

"A lifetime of honing his craft, building relationships, and entertaining audiences has come full circle to unveil “The Greg Rowles Legacy Theatre”.

"The Greg Rowles Legacy Theatre opens on April 1 in North Myrtle Beach. ABC15 got a sneak peek of the new theatre with longtime musician and the building's namesake, Greg Rowles."

"The Greg Rowles Legacy Theatre, an 800 seat variety show, is set to open on April 1, 2024 on Main Street in North Myrtle Beach, S.C. The show will last more than two hours and feature all live music."

"The new Greg Rowles Legacy Theatre is open and lighting up North Myrtle Beach with its live show “Music & Memories.”

"A new North Myrtle Beach landmark is one step closer to opening!The Greg Rowles Legacy Theatre debuted its new marquee and sign that lit up Main Street Tuesday night."