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Jul 14, 2025

The Greg Rowles Legacy Theatre is thrilled to announce that it has officially been voted the #1 Theatre in the State of South Carolina. This prestigious recognition reflects the theatre’s unwavering commitment to delivering top-tier entertainment, family-friendly experiences and heartfelt performances that celebrate music.

Located on Main Street in the heart of North Myrtle Beach, the Greg Rowles Legacy Theatre has quickly become a beloved destination for locals and visitors alike. Led by local icon Greg Rowles, the theatre features an all-star cast, stunning production value and a rotating lineup of shows that honors all genres of music through the decades.

“We are beyond honored and humbled to be named South Carolina’s number one theatre,” said Greg Rowles, co-founder and namesake of the theatre. “This award belongs to our incredible Legacy family, our loyal guests, and the community that supports us every single night. We do what we do for the love of entertainment—and we’re just getting started.” 

The theatre’s flagship production, Music & Memories, has drawn rave reviews for its musical excellence, nostalgic storytelling and giving guests a feeling they just can’t describe. 

Rowles’ business partner and theatre CEO, Brad Alexander, said, “So many guests rave about the same thing every time they visit – the emotion and heart of our show. The storytelling and connections our patrons make with our entertainers set our show apart and keep them coming back.”

With show elements that change nightly, VIP experiences, top-of-the-line seating and concessions and a cast and staff that feel like family, the Greg Rowles Legacy Theatre has raised the bar for live entertainment, and the people of South Carolina have noticed.

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